Role: Art Director
Brand: REEF
Location: Carlsbad, USA
Summary: As an Art Director in our Creative team, you will have the challenge to create authentic and innovative marketing stories that showcase our product and impact our consumer in new ways. You will have the great responsibility of managing product categories to ensure the right story is hitting the global market place at the right time. You will spend time orchestrating the creative visual direction for specific product segments, which may include advertising, content, catalogs, packaging and ecomm materials. 

Responsibilities:

• Own the creative and visual direction, design, and production for advertising and collateral for product segments, including research that aids in developing fresh creative ideas for advertising and promotional executions, learning new software and artistic techniques as the need arises, etc.
• Successfully develop and design new exciting and innovative marketing stories for the product segment(s) to show our brand story to global consumers.
• Collaborate directly with product segment team (eCommerce, marketing, sales, footwear and apparel) in driving creative workflow needs and development for specific product segment(s).
• Be an expert on industry trends and technology to develop the most impactful work.
• Take the lead on the creative expression of seasonal product stories.
• Work with Integrated team to develop creative concepts and executions of assigned product(s).
• Direct photo and film shoots, on-location and in studio, including prep, styling, and editing.
• Design product catalogs, sales collateral, packaging, POP, in-store presentation, and eCommerce materials.
• Partner with Marketing and eCommerce counterpart to understand consumer research.