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Athlete Marketing Manager

Role: Athlete Marketing Manager
Brand: CLIF
Location: Emeryville, CA
Summary: The Athlete Marketing Manager will be responsible for driving the execution of athlete marketing activities across CLIF’s existing and new sports segments under the guidance of the Sr. Marketing Manager, Athlete Strategy. 

Responsibilities:

  • Manage all aspects of athlete sponsorships from relationship initiation onward, including the processes of talent identification, athlete proposals, contract negotiation, contract fulfillment, the development and execution of athlete marketing plans, and integrated activations.
  • Be an expert on all managed athletes and their respective sports, being able to consider the associated consumer mindsets.
  • Be able to immerse yourself in the landscapes of sports and maintain a connection to their associated communities to keep CLIF authentic, connected, and credible.
  • Work closely with cross functional teams around sponsored events and other opportunities to ensure the development of athlete marketing activations that align with and support field and event marketing targets.
  • Proactively plan and execute photo and film shoots in collaboration with CLIF creative team to ensure top quality content is available for each managed athlete.