DC Shoes Logo

Go To Market Brand Designer

Role: Go To Market Brand Designer
Brand: DC Shoes
Location: Huntington Beach, CA
Summary: In alignment with GTM Man-ager, GTM Brand Designer follows the go-to-market process from seasonal kick-off, line reviews, sales meetings and trade shows executing delivery of final assets by distilling style guides and brand identity standards. GTM assets inform seasonal marketing initiatives fueling our global marketing and brand storytelling across regions and channels.

Responsibilities:

  • Design and drive the sell-in and sell-through process from seasonal concept development to full go-to-market style guide and omni-channel asset package
  • Aid in the creation/elevation of seasonal presentation decks aligned to core process calendar
  • Collaborate with marketing leads and creative teams maintaining alignment with deadlines
  • Support an overarching visual language to harmonize with all brand categories and deliver a consistent brand experience to our consumers in wholesale and digital channels
  • Partner with our Photography Producer to ensure needs are met with photoshoots
  • Edit and retouch photo assets when needed
  • Contribute to seasonal line guides and catalog development process