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Global Brand and Lifestyle Marketing Director

Role: Global Brand and Lifestyle Marketing Director
Brand: DC Shoes
Location: Huntington Beach, CA
Summary: This role will lead the entire “universe activation” group and provide cohesive guidance for DC global marketing leaders dedicated to Skateboarding, Snowboarding, and Collaborations. They will craft seasonal strategies and tactics to support DC broader brand objectives and product-marketing initiatives. Partnering closely with the Creative Director, the Digital Marketing Director, and the Marketing Operations Director, this role will be a driver of marketing initiatives that earn brand consideration on a global scale.

Responsibilites:

  • Create seasonal strategy, storytelling, and asset-briefs for men’s and women’s product-marketing initiatives.
  • Partner with counterparts in men’s and women’s product management to develop meaningful stories by bringing relevant consumer insight, emerging opportunities, and channel-relevant launch tactics.
  • Act as general contractor to guide concept-to-consumer working with Creative, Digital, Operations, and Regions to ensure the strategies and assets are delivered on time and on budget.
  • Build innovative global tactics that connect our brand to current and prospective lifestyle consumers in key regions around the world, working with our endemic and regional marketing leads to find synergies that bridge our skate and snow credibility to a broader audience.
  • Identify and activate partnerships, media outlets, and influencers where our brand and products can be seeded and celebrated.
  • Partner with the leaders of Snow, Skate, and Collaboration marketing to build integrated global tactics for heightened effectiveness and/or efficiency.

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