Brand Manager Lead

Role: Brand Manager Lead
Brand: YETI
Location: Austin, Texas
Summary: This role will be responsible for driving the strategy and tactics across all applicable marketing channels while maintaining open communication with all functional departments involved internally along with any agencies assisting with campaigns.


  • Lead a small team of Brand Managers in their efforts to plan and execute major product and seasonal launch campaigns
  • Responsible for managing campaign budgets
  • Work with creative to ensure Brand guidelines are consistent across launches
  • Collaborate with Product, Consumer Marketing, Digital, Media, Creative and Community Teams to think holistically and progressively around strategy, execution and demand creation
  • Communicate cross-functionally to maintain transparency, a cohesive team atmosphere, and drive execution