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Brand Manager

Role: Brand Manager
Brand: Nike
Location: Beaverton, PDX
Summar: Responsible for brand management, providing strategic input and driving functional excellence within North America, with a major focus on New York and Los Angeles. 

Responsibilities:

  • Be the voice of the Nike Sportswear consumer and protector of the brand.
  • Partner with Brand Director to support North America Sportswear brand concept and creative development, marketing briefs, strategic tools and marketing plans to fuel the brand.
  • Assess concepts and strategy against consumer insights and the Sportswear category vision, to drive a robust concept map and continually create new consumer experiences that accelerate brand and business growth opportunities internally and externally.
  • Manage collaboration through-out the game plan process to engage cross-categorically; Nike Running, Nike Basketball and the Nike Women’s Offense and cross-functionally; Brand Design, PR & Communications, Integrated Retail Marketing, Digital Marketing, Brand Experience, Influencer Marketing and Sports Marketing.
  • Support an end-to-end process to gain insight from consumers including cultural trends.