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Americas Brand Marketing Lead

Role: Americas Brand Marketing Lead
Brand: Quiksilver
Location: Huntington Beach, CA
Summary: Strategically lead the Americas region in elevating the Quiksilver brand in driving connection with our consumer and the marketplace.

Responsibilities:

  • Own the brand footprint across the region, driving brand equity as well as top and bottom line growth, balancing short and long-term goals aligned with the global brand direction
  • Help develop the brand’s global marketing strategy, seasonal marketing calendar, and activation plan
  • Involve the regional team in idea generation and capitalize on their personal lifestyle to identify technology / digitally / socially driven consumer trends early. 
  • Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities.
  • Ensure the consumer is at the heart of every decision
  • Day-to-day steering of varied consumer and marketplace activations across multiple regions
  • Define required analyses and reporting of regional campaigns