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Brand Marketing Manager

Role: Brand Marketing Manager
Brand: Dragon
Location: Torquay, Vic
Responsibilities:

  • Development and implementation of marketing initiatives aligned with sales goals.
  • Building and developing go-to-market plans for both surf, snow and fishing markets in Australia/NZ based on the global brand strategy
  • Build integrated marketing communication strategies (encompassing all owned, paid and earned communication channels)
  • Plan, develop and implement product launches and events across surf, snow and fishing categories
  • Management of Dragon’s website in line with global brand direction with a view to deliver sales growth while maintaining a strong focus on CX, conversion, and ROAS
  • Support in building and delivering retail sales training / targeted sales incentives both static and digital
  • Coordinate day-to-day management of suppliers, agencies and third parties
  • Assistance with the management of Dragon sponsored athletes (surf/snow)
  • Liaising with US marketing team to manage local assets (athlete’s, photographers, creative team) and support in execution and build out of global sunwear campaign