Category Manager - Culture

Role: Category Manager – Culture
Brand: Igloo
Location: Costa Mesa, CA
Summary: The Category Manager, Playmate and Partnerships, Culture will be responsible for most all aspects of the Igloo Playmate business as it relates to Fashion, Art, Social Media, and current events including creative concepts, management of license and partner relationships, business planning, product line management, and Go To Market execution.  The ideal candidate will have experience across licensing, sales, and marketing.


  • Help develop new business opportunities with license holders, brands, and partners to drive revenue and build brand equity
  • Look at the respective category holistically and create a strategy to address the marketplace
  • Work with 3rd party partners on all marketing and business efforts that will drive awareness and achieve revenue goals
  • Work with the product development team to develop the optimal line related to licensing products that will be produced
  • Oversee product, marketing, and other approvals with third parties
  • Help manage the GTM process to ensure proper delivery times for all projects within licensing partnerships
  • Work with the sales team to develop a forecast and target account list
  • Assist Sales team to service key accounts within the category
  • Coordinate category assets for proper in-store merchandising
  • Work with the marketing and creative to develop a comprehensive marketing plan for licenses and partnerships
  • Develop authentic relationships with influential industry contacts
  • Provide insights with nuanced marketing assets such as copy writing where needed