Senior Director, Consumer Marketing and Media

Role: Senior Director, Consumer Marketing & Meida
Brand: YETI
Location: Austin, Texas
Summary: Lead a team of marketers focused on driving consumer engagement across all commercial channels, including digital, direct-to-consumer and wholesale. 

Responsibilities:

  • Develop and implement integrated seasonal marketing campaigns, promotions and activations which are grounded in key business initiatives and effectively drive revenue growth and maximize customer value; maintain clear and comprehensive marketing plans across all channel engagement.
  • Be a champion for the consumer and generate quantitative and qualitative insights to influence business, product, brand and marketing strategies.
  • Develop and implement integrated global marketing and advertising programs to drive consumer awareness, adoption and activation.
  • Responsible for all consumer-facing marketing channels including Traditional Media, Digital Marketing, CRM, Analytics, Performance Marketing, Loyalty, Email, Direct Mail and Omni Media utilizing modern MarTech and Data strategies to inform decisions that drive business goals.
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