Role: Content Marketing Director
Brand: Boardriders
Location: Huntington Beach, CA
Summary: The Content Marketing Director is a digital marketing professional from the apparel industry with significant experience in content marketing management, CRM application of content, hydration of content acrross multiple platforms and management of complex content workflows

Responsibilities:

• Equally serves Boardrider’s e-commerce business and brands by providing best in class strategies and expertise, go to market system, hydration systems to drive revenue

• Assists brand marketing teams in successful creation to hydration of content from concept to final consumer touch points
• Creates high functioning content engines that drive conversion by building playbooks, understanding and evaluating return on multiple hydration points
• Assists both brand & e-commerce in utilizing content and assets exponentially to drive their business,  be hydrated and flow through the creative system until ROI
• Understands magnitude  and complications of work and helps to find efficiencies and solves
• Expert in how content can be hydrated across multiple platforms, are playbook generators, in service both to brands and e-commerce
• Helps brands to implement workback calendar, GTM planning to meet critical deadlines
• Publishes our success stories, best practices
• Helps solve roadblocks for brand and e-commerce teams
• Works together with the brands on their GTM calendar, advise on successful campaign rollout and how to best utilize the tools from e-comm and in shared services