Content Marketing Director

Role: Content Marketing Director
Brand: Boardriders
Location: Huntington Beach, CA
Summary: The Content Marketing Director is a digital marketing professional from the apparel industry with significant experience in content marketing management, CRM application of content, hydration of content acrross multiple platforms and management of complex content workflows


  • Equally serves Boardrider’s e-commerce business and brands by providing best in class strategies and expertise, go to market system, hydration systems to drive revenue
  • Assists brand marketing teams in successful creation to hydration of content from concept to final consumer touch points
  • Creates high functioning content engines that drive conversion by building playbooks, understanding and evaluating return on multiple hydration points
  • Assists both brand & e-commerce in utilizing content and assets exponentially to drive their business,  be hydrated and flow through the creative system until ROI
  • Understands magnitude  and complications of work and helps to find efficiencies and solves
  • Expert in how content can be hydrated across multiple platforms, are playbook generators, in service both to brands and e-commerce
  • Helps brands to implement workback calendar, GTM planning to meet critical deadlines
  • Publishes our success stories, best practices
  • Helps solve roadblocks for brand and e-commerce teams
  • Works together with the brands on their GTM calendar, advise on successful campaign rollout and how to best utilize the tools from e-comm and in shared services