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Coordinator, Advertising Operations

Role: Coordinator, Advertising Operations
Brand: World Surf League
Location: Santa Monica, CA
Summary: The role offers the opportunity for a motivated digital native to oversee the execution of paid media and digital sponsorships across worldsurfleague.com, the WSL app and WSL social channels in addition to linear television, and also to work with our account teams worldwide to provide the highest level of service and results reporting to our advertising clients.

Responsibilities:

  • Manage campaign launches across WSL digital video, display, television and social throughout the year.
  • Closely monitor campaign pacing and performance and adjust where necessary in order to meet sponsor KPIs.
  • Communicate delivery deadlines and creative specifications to partners on a timely basis; keep on top of upcoming launches and deadlines.
  • Develop tactics to better target and optimize campaigns.
  • Work with various agencies to provide world-class reporting and screenshots on a regular cadence.
  • Manage sold vs. unsold inventory and forecasting on all platforms across the entire year.
  • Proactively research and suggest ways to optimize and improve WSL’s advertising operations, and improve yield management, across platforms, including technology solutions, process adjustments, etc.