Role: CRM Specialist
Brand: Third Rail Distribution
Location: Gold Coast, QLD

WHAT WILL BE YOUR GOALS?

·      Drive revenue through our ecommerce platforms

·      Drive customers to our bricks and mortar stores

·      Drive and grow our subscriber database

·      Grow brand awareness and website traffic

WHAT WILL YOU BE DOING

·     Create and own the Customer Data and Loyalty Platform for the business

·     Identify and create customer segments for cross-channel campaigns

·     Gather insights on customers behaviour and transform these into actionable optimization campaigns

·     Develop and roll out the persona profiles across the business

·     Continuously optimize and analyze customer journeys and programs, ensuring relevant and engaging lifecycle communications

·     Deliver continual test and learn plans across our campaign objectives, including audience planning, funnel optimization, channel selection, prioritization and message content and frequency

·     Deliver ongoing A/B & multivariate methodologies to statistically assess the effectiveness of each trial