Role: Data Analyst
Brand: Boardriders
Location: Huntington Beach, CA
Summary: Boardriders is looking for a regional CRM analyst to join our Americas Digital team. Part of the Digital Analytics & Optimization team, you will focus primarily on Customer data with the objective of providing analysis, studies and customer segments. This role reports to Global Head of Analytics

Responsibilities:

• Owner of regional Customer-centric dashboards, reports and ad-hoc analysis
• Work with Regional Management to prioritize business and information needs
• Work closely with global team to leverage and adapt global dashboard framework to regional business needs
• Work closely with global team and regional team to create regional audiences and adapt global audiences according to local needs
• Identify, analyze and interpret trends or patterns in the company’s data sets in order to improve our specific knowledge of our Brand’s customers, their preferences and expectations for the region
• Interpret data, analyze using statistical techniques and provide ongoing reports
• Take initiatives to find correlations between different types of data
• Create quantitative and qualitative reports and studies to make recommendations on regional Marketing initiatives
• Monitor the performance of leads and customer collection sources in the region and propose lead generation optimizations
• Monitor performance of CRM initiative for the region