Role: Digital Ad Creative
Brand: GoPro
Location: San Mateo, CA
Summary: GoPro is looking for a Digital Creative to join the Advertising team, which is located at our Headquarters in San Mateo, to work mostly remotely. The Digital Creative role is critical in ensuring the success of digital marketing campaigns by being responsible for digital creative strategy, complex messaging tactics, customer experience journeys, and creative art/copy solutions across platforms. We are looking for someone with the chops to work in the functional, the emotional, and the space between—merging business strategy with consumer culture.

Responsibilities:

• Work with the Ad Creative Director in the strategy, execution, and management of global advertising strategy and creative.
• Craft creative matrices for multiple product marketing initiatives.
• Build, write, and design digital creative.
• Collaborate with other marketing teams and agency partners.
• Act on insights from display, digital video, paid social, and paid search.
•  Work with internal cross-functional teams to help execute on business objectives such as promotions.
• Take a dynamic systems approach to developing creative messaging for online retail.