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Digital Analytics Manager

Role: Digital Analytics Manager
Brand: Patagonia
Location: Ventura, USA

The Manager, Digital Analytics will play a crucial role in building the Digital Analytics function at Patagonia. As part of their responsibilities, they will scope and execute analytics requests for and digital marketing, establish and maintain event tracking, build workflows and automations to support rapid and accurate decision-making, and build a team that can quickly inform business needs.  You will leverage strong relationships across many functions including but not limited to Digital Marketing & Technology, Data Engineering, UX Design, and Customer Service. If you have exceptional analyst skills and ability to execute work, a desire to coach and grow team members, and are excited by the opportunity to build out the Digital Analytics team at Patagonia, this role is for you.

What you’ll do:

  • Analyze and identify trends in digital and eCommerce KPIs, including conversion funnel health, digital marketing channel efficacy, site performance and traffic trends, and onsite user behavior

  • Partner with Digital Studio stakeholders to drive business and brand goals forward via developing and maintaining dashboards, data visualizations, and/or ad-hoc reports

  • Build and maintain event tracking process, including translating business requests into measurable goals, identifying technical requirements, writing event source code, and ensuring data is captured correctly via quality assurance

  • Partner with centralized data and engineering teams to manage necessary data pipelines, QA digital data sets to ensure accuracy, and build data models for other analysts to use or to feed data visualization tools

  • Manage relationships with our Analytics vendors, including Adobe Analytics, Tealium, Monetate, and Hotjar; scope and negotiate contracts for existing or new tools

  • Ensure digital tracking tools are abiding by best practices, protecting PII, and are CCPA and GDPR compliant