Role: Digital Art Director
Brand: REEF
Location: Carlsbad, USA
Summary: As a Digital Art Director in our Creative team, you will be tasked with bringing our brand and product stories to life on Reef.com. Your understanding of UX and digital behavior will create a better experience for consumers navigating our website. Your strong design eye and attention to detail will make our products and content look like heroes and your storytelling ability will elevate our brand story across every touchpoint of the website. You will be responsible for brand and product landing pages, elevated PDP page content, and photo and video shoots for Reef.com specific needs.

Responsibilities:

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• Responsible for concepting, wireframing, and executing brand and product landing pages on Reef.com
• Responsible for concepting and leading photographers/videographers in creating digital specific content
• Responsible for creating best in class Product Detail Pages, including
• A deep understanding of UX and development. You’ll be responsible for working directly with our development team to bring landing page and new ideas to life on-site, including briefing in wireframes, designs, page functionality, and giving feedback on beta rounds until it’s perfect
• Responsible for concepting and executing gift guides and other seasonal executions to benefit the Reef.com business – includes concepting the look/feel, designing the pages, directing in a product/lifestyle shoot for specific conent, briefing and executing with development, and overseeing how it executes on email and in paid media to ensure consistency
• Oversee one direct report in making sure email and homepage content is on brand, impact and connecting back to the on-site experience.
• Be an expert on industry trends and technology to develop the most impactful work.
• Present concepts to senior creative and company leadership.
• Operate with a solid grasp of the REEF brand aesthetic. Elevate and evolve the site aesthetic while supporting the overall brand direction.