Role: Digital Brand Experience Marketing Manager
Brand: Vans
Location: Costa Mesa, USA
Summary: As the Digital Brand Experience Manager for the Americas Digital Marketing department, you are part of the team that brings to life the brand vision for vans.com. It is your role to drive experiential marketing in the digital space, making sure that strategies and tactics align with the brand vision and consumer behaviors. You are in charge of creating experiences that drive engagement and build on consumer connectivity. You are responsible for finding new technologies that will help bring the brand forward and to build experiences that are scalable across the region.

How You Will Make a Difference
What you will do:

• Bring to life strong storytelling in a digital first manner to amplify our brand mission

• Drive planning and go-to-market process for brand initiatives on vans.com

• Drive 1:1 consumer engagement with branded content across .com

How you will do it:

• Partner with the regional and global brand teams to bring campaigns to life in the digital landscape

• Monitor and evaluate campaign performances to keep them fresh and effective through testing and iterating

• Share learnings with creative team and drive iteration to constantly improve consumer experience

What success looks like:

• Successful and timely campaign executions

• Strong reporting with associated next steps