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Digital Content Coordinator

Role: Digital Content Coordinator
Brand: Vans
Location: Costa Mesa, USA
Summary: You will manage website content, ensuring all information is up-to-date per marketing plans. You will collaborate across the business and create daily news posts, bringing creativity through copy editing and layout to drive connection with consumers. You’ll be responsible for the distribution of digital assets to cross-functional partners as well as regional markets.

What you will do:

  • Execute against the .com calendar, ensuring stories come to life as planned

  • Maintain marketing pages on a monthly and seasonal basis, so information is up to date and accessible to consumers

  • Create and distribute high-level weekly reports on engagement across multiple touch-points

How you will do it:

  • Partner closely with the marketing managers on planning, ensuring a site experience that drives results.

  • Leverage our content management platform to rotate banners and create news posts

  • Send weekly recap to internal stakeholders, leveraging Google Analytics

What success looks like:

  • Great communication

  • Timely execution of plans

  • Optimization of content