Digital Marketer

Role: Digital Marketer
Brand: Hookit
Location: San Diego, CA
Summary: You will be responsible for identifying and executing opportunities to improve our company’s lead generation and nurturing campaigns. Your focus will be on improving SEO and paid advertising conversion rates as well as creating email campaigns to keep leads engaged throughout the sales process.

Responsibilities:

  • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Manage both on-page SEO and off-page SEO for the company.
  • Measure and optimize our paid marketing and ensure data tracking is working across all channels
  • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
  • Manage email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into qualified prospects for the sales team.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.