Volcom Logo

Digital Marketing Analyst

Role: Digital Marketing Analyst
Brand: Volcom
Location: Costa Mesa, USA
Summary: We are searching for a Digital Marketing Analyst to join this highly productive department. As a key member of the team, you will be integral to growing the brand’s reach and strengthening our connection with our customers. The ideal candidate must be a highly motivated self-starter, who can thrive in a remote working environment temporarily, is detail and deadline-oriented, and continually seeks to improve their skillset in the pursuit of key KPIs as they relate to driving e-commerce website traffic, acquiring new customers and nurturing the customer relationship pre-and-post conversion.

Responsibilities:

•    Own the execution of full-funnel of digital marketing strategies for a set of specific product category stories and promotions.

•    Manage day-to-day email, sms, website and paid social marketing tasks including ideation, calendar updates, creative briefs, copywriting, asset coordination, template building, QA, scheduling and deployments.

•    End-to-end execution for both one-off and automated email and sms campaigns, providing results and recommended actions/opportunities.

•    Build, monitor and optimize paid social marketing campaigns targeting all stages of the customer funnel using each social platform’s self-serve ads management tools.

•    Provide creative content teams directives for the specific creative required for each marketing channel, audience and format to meet your KPIs.

•    Collaborate with merchandising and website graphic design in the development of key website landing pages that acquire and convert new customers.

•    Own each of your product categories and promotion’s channel personalization based on customer funnel state.

•    Provide detailed weekly reporting and analytics that can be shared with key stakeholders.