Role: Digital Marketing Coordinator
Brand: Outerknown
Location: Culver City, USA
Summary: The Digital Marketing Coordinator will support the Digital Marketing Manager with day to day execution and will be focused on optimizing and reporting on paid campaigns and interpreting site data to understand how to drive the brand forward. The ideal candidate is interested in acquisition marketing and how creative ideas combined with data can help a clothing brand grow.

Responsibilities:

• Build new paid campaigns on ad channels from scratch on own: campaign set up, tracking pixels, copywriting, CTAs, linking strategy and creating UTM links
• Execute daily optimizations of paid media campaigns based on CTR, CPC, CAC, ROAS and other core KPIs
• Perform deep-dive analytics across platforms to understand opportunities in active campaigns to scale up and make recommendations to improve channel performance
• Coordination with creative team to get digital assets created for ad campaigns
• Spot trends and opportunities for new channels and platforms to test
• Provide detailed daily and monthly reporting/analysis on marketing performance for brand