Role: Digital Marketing Coordinator
Brand: Outerknown
Location: Culver City, CA
Summary: The Digital Marketing Coordinator will support the Digital Marketing Manager with day to day execution and will be focused on optimizing and reporting on paid campaigns and interpreting site data to understand how to drive the brand forward. The ideal candidate is interested in acquisition marketing and how creative ideas combined with data can help a clothing brand grow. 

Responsibilities:

• Perform deep-dive analytics across platforms to understand opportunities and make recommendations to improve channel performance
• Assist with the setup of new paid campaigns including: campaign set up, tracking pixels, briefing creative, copywriting, CTAs and linking strategy
• Provide detailed daily and monthly reporting/analysis on marketing performance for brand
• Execute daily optimizations of paid media campaigns to target traffic, lead gen, CPA, and ROAS goals
• Assist in building, segmenting and executing promotional email campaigns and automated trigger emails
• Spot trends, opportunities and problems, and work with the Digital Marketing Manager to decide how to respond proactively