Digital Marketing Coordinator

Role: Digital Marketing Coordinator
Brand: Rip Curl
Location: San Clemente, USA
Summary: The main purpose of this role is to lead as the coordinator for all digital marketing strategies in Rip Curl North America. This position serves as the front lines of communication for all digital and social marketing needs for the brand and its divisions – servicing various departments internally while also coordinating efforts with the global marketing team, athletes, media, and external partners. 


  • Be the digital voice of the brand, supporting brand pillars and coordinating the development of best practice communications, ensuring brand consistencies across all channels, and collecting data to support performance.
  • Build and manage Rip Curl’s social media profiles and presence to improve customer engagement, maintain a uniform look and drive referrals to Balancing the organization of content plans in advance.
  • Leverage and enhance the brand athlete connection, leverage sponsored Athletes’ social and increase brand presence across these channels, particularly in campaign and event periods.
  • Plan digital content while also maintaining the content calendar, ensuring digital content is regular, relevant, engaging and connected to the overall marketing strategy. Drive performance across RCU’s digital channels including Social Media channels (FB, IG, Tik Tok, TW, PI), EDM. SMS. Partnerships. retargeting etc.