Digital Marketing Coordinator

Role: Digital Marketing Coordinator
Brand: Rip Curl
Location: Torquay, Vic
Summary: Reporting to the Digital Marketing Manager, the Digital Marketing Co-ordinator is responsible for the fulfilment of the Digital Marketing Plan across Rip Curl campaigns, products and distribution through social media, EDMs, performance marketing and digital brand actions which increase awareness of the Rip Curl Brand and Products. The position is full-time and located at our global office in Torquay. The role will focus on;

  • Audience/customer acquisition, engagement, retention and monetisation
  • Social Media Management
  • Co-ordinate content and from the Global Marketing Unit into those channels to do the above and where required make sure that content is delivered to RCG via production schedules and timelines
  • Understand measurement and data available in the CDP and other insight lead reports to increase ROI
  • Drive traffic to eComm in Australia and promote foot traffic in bricks and mortar stores.
  • Work in the field on events and content trips as required
  • Execute plans in partnerships with individual publisher