Digital Marketing Coordinator

Role: Digital Marketing Coordinator
Brand: Skullcandy
Location: Park City, UT
Summary: You are a key member of the Digital Marketing team and the Skullcandy e-commerce business as a whole. In this role, you will develop a deep understanding of the Skullcandy brand and how to promote it internationally.

Responsibilities:

60% – Campaign Execution:

    • Work with Digital Producer to communicate development and creative needs for all marketing campaigns.
    • Plan, execute and test marketing campaigns including but not limited to product launches, promotions, and brand campaigns.
    • Ensure creative asset quality and effective messaging prior to publishing content.
    • Global alignment and execution of regional campaigns.
    • Partner across operations, channel and brand to build bring online campaigns to life.

40% – Conversion and Consideration Strategy:

  • Develop a deep understanding of promotional levers and their impacts to performance at the product and/or total business level.
  • Help develop and maintain global strategy and timelines to ensure a quality experience on large and small-scale marketing campaigns via Digital Marketing Strategy Calendar.
  • Assist Digital Ecom Specialist in customer segmentation, ad-hoc reporting, vetting, and exporting data