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Digital Marketing Manager

Role: Digital Marketing Manager
Brand: Vans
Location: Costa Mesa, USA
Summary: You will be instrumental in aligning tactics against regional and global strategies while elevating the digital experience on owned .com. You will engage consumers through compelling product storytelling that represents our brand mission, build brand equity and drive conversion. Additionally, you will make sure the region is aligned cross-functionally, making the brand come to life in one cohesive unit. 

Responsibilities:

  • Develop digital marketing plans that drive consumer engagement, build a lasting digital connection with consumers and drive transactions

  • Leverage data and insights to brief and develop compelling content that drives consumer engagement and pushes the consumer down funnel

  • Align with the right stakeholders throughout the go-to-market milestones to ensure business needs are covered