
Digital Marketing Manager
Role: Digital Marketing Manager
Brand: Rip Curl
Location: Torquay, Vic
Summary: Reporting to the Chief Brand and Marketing Officer, the Digital Marketing Manager is responsible for outward-facing communication across multiple digital channels.. The position is full-time and located at our global office in Torquay. The role will focus on;
- Growing engagement and awareness aiding the brand both regionally and globally
- Drive strategies to grow Rip Curl’s Social Media following
- Manage the online marketing calendar and plans connecting online and offline marketing
- Devise and implement strategies to drive online traffic to eComm and in-store
- Work with Trade Marketing Manager to connect key and core wholesale accounts to digital assets
- Work closely with the ANZ eComm team to improve SEO, manage the Performance Marketing program to eComm budget and ROI with external agencies to maximise weekly eComm targets
- Participate in global campaign planning using digital insights to create targeted content
- Work closely with the World Surf League to plan and execute annual brand activations and digital sponsorship and other key surf media partnerships with a goal to increasing customer acquisition and brand exposure
- Manage two Digital Marketing Co-ordinators across Rip Curl and Ozmosis brands
- Connect Digital Marketing Teams across Rip Curl to ensure global unified campaign rollout plans around key promotions