Role: Digital Marketing Specialist – Performance & Growth
Brand: Afends
Location: Byron Bay, NSW
Summary: The Performance Marketing Specialist will lead our growth marketing to plan, execute, monitor and optimise strategies across SEM, Programmatic Display & SEO. You will take a performance-based approach to plan and implement innovative multi-channel digital strategy to grow the user base, traffic, and engagement. 

Responsibilities:

• Manage the SEO and SEM performance strategy
• Plan and execute SEO campaign & strategy – research, technical implementation & reporting
• Multi-channel approach – strong understanding of digital channel integration (SEO/PPC/Content/Social).
• Develop, manage and optimize multi-channel Digital Marketing campaigns including Paid Social, Paid Search, Display, Affiliates
• Manage and collaborate with external agencies and partners as required
• Maintain performance-based campaign set ups and promote the use of creative assets tailored for specific placements
• Manage and analyse campaign budgets, structuring campaigns for efficiency to achieve ROAS
• Provide weekly insights and recommendations on channel performance
• Collaborating with the content team & providing data and performance insights