Digital Marketing Specialist - Performance & Growth

Role: Digital Marketing Specialist – Performance & Growth
Brand: Afends
Location: Byron Bay, NSW
Summary: The Performance Marketing Specialist will lead our growth marketing to plan, execute, monitor and optimise strategies across SEM, Programmatic Display & SEO. You will take a performance-based approach to plan and implement innovative multi-channel digital strategy to grow the user base, traffic, and engagement. 

Responsibilities:

  • Manage the SEO and SEM performance strategy
  • Plan and execute SEO campaign & strategy – research, technical implementation & reporting
  • Multi-channel approach – strong understanding of digital channel integration (SEO/PPC/Content/Social).
  • Develop, manage and optimize multi-channel Digital Marketing campaigns including Paid Social, Paid Search, Display, Affiliates
  • Manage and collaborate with external agencies and partners as required
  • Maintain performance-based campaign set ups and promote the use of creative assets tailored for specific placements
  • Manage and analyse campaign budgets, structuring campaigns for efficiency to achieve ROAS
  • Provide weekly insights and recommendations on channel performance
  • Collaborating with the content team & providing data and performance insights