Digital Producer

Role: Digital Producer
Brand: Rip Curl
Location: Torquay, VIC

The Digital Producer position is located at our office in Torquay and sits within our Global Head Office. The role will support across the full digital portfolio ensuring our website design and development is best in class – designing solutions from concept to delivery, integrating and enhancing creative concepts. Day to day you will;

  • Integrate and enhance creative concepts, UI and online advertising fit for all platforms, applying digital first thinking in brand and product campaign development, delivery and execution
  • Manage website rich content areas in-line and in-time with campaign roll-outs and product delivery
  • Activate brand and product campaigns in all channels to increase conversion of sales
  • Merchandise, design and develop enriched product pages, banners, digital ad packs, email display creative and other electronic media
  • Drive email marketing initiatives, designing emails with the intent to drive revenue and support in the creation, design and execution of content assets
  • Utilise analytics, increasing website traffic and the user experience, ensuring all site enhancements comply with user-centric best practices
  • Ongoing review and management, participating in testing and defect management