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Director, Board Sports Network

Role: Director, Board Sports Network
Brand: Red Bull
Location: Santa Monica, CA
Summary: Reporting to the Vice President, Sports Media Network, the Director of Board Sports Network oversees all aspects of content development, programming and communications in the field of Surf, Skate and Snow (Board Sports). You will add brand attribution by engaging all consumers, more often for longer with unique, authentic and ownable content linked to our Sports Marketing assets (Athletes, Teams and Events). You will provide media and content expertise to complement and evolve the board sports playground in partnership with Sports Marketing with the aim to give wings, with our content and stories, to our consumers.

Responsibilities:

  • Build the holistic MN strategy relating to the board sports playground➢ Promote and ensure greater ambition, unique content, credible brand attribution and funnel growth in earned, managed and owned for board sports.➢ Manage your team by identifying content opportunities across North America and make it appeal to a wider, global board sports audience.

    ➢ Provide coaching by sharing knowledge with best practices on a constant basis to uplevel field marketing skills

    ➢ Develop new story angles for all projects and recurring content opportunities.

    ➢ Create ownable content formats that achieve reach and engagement to make people talk about us

    ➢ Support and create (live) moments through global titled events in countries with global impact