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Director, Global Brand Experience

Role: Director, Global Brand Experience
Brand: Vans
Location: Costa Mesa, CA
Summary: You will own the development and implementation of a brand experience strategy that brings the Vans brand to life across the globe, reinforcing our promise to enable creative expression.

Responsibilities:

  • Develop global brand experience strategy, inclusive of experiential marketing, brand platforms and partnerships to build consumer connectivity and drive brand awareness. Create engaging experiential programs across cultural pillars that reward loyalists and attract new consumers to the brand.
  • Collaborate with global marketing and creative teams to develop best in class strong-tie experiences and broad reach content within the GTM process to drive seasonal integration and global consistency.
  • Partner with PR to drive earned media for brand experiences, platforms, programs and content
  • Drive vision with creative, environmental design, and digital to bring an experiential vision to life
  • Lead experiential content strategy development, ensuring that strong tie efforts are amplified to a larger audience for brand growth.