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Director Global Sports Marketing Strategy

Role: Director Global Sports Marketing Strategy
Brand: Oakley
Location: Foothill Ranch, CA
Summary: The Director of Global Sports Marketing Strategy (SM) is a key business leader who easily and accurately identifies white space opportunities to drive long-term business goals and is responsible for the development of Oakley’s sports marketing direction globally, in alignment with brand direction, strategy, and goals. In partnership with Sports Marketing, Marketing and Brand teams, develops and builds Oakley’s brand equity with a diverse set of consumers, seeking opportunities in emerging sports & sport culture, while maintaining deep connections to our global core sports.


  • Build ROI based sports marketing strategy aligned to brand
  • Identify and prioritize key pillars to drive long-term business goals in key sports globally
  • Lead and perform industry situation analytics
  • Develop/oversee centralized SM direction, adopting a fresh approach to sport and sport culture opportunities with global consistency and relevance
  • Cultivate/manage collaborations with cross-functional teams to identify new opportunities in the sport industry
  • Identify, quantify, and validate opportunities that strengthen market position in key sports, aligned with brand growth objectives
  • Evaluate new opportunities and assist in negotiations and Sports Mktg eco system development
  • Partner in identifying gaps/growth opportunities by vertical, and develop the SM strategy to support this initiative
  • Establish and drive communication between athletes and new product development to incorporate insights, experiences and data