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Director Global Sports Marketing Strategy

Role: Director Global Sports Marketing Strategy
Brand: Oakley
Location: Foothill Ranch, CA
Summary: The Director of Global Sports Marketing Strategy (SM) is a key business leader who easily and accurately identifies white space opportunities to drive long-term business goals and is responsible for the development of Oakley’s sports marketing direction globally, in alignment with brand direction, strategy, and goals.

Responsibilities:

  • Build ROI based sports marketing strategy aligned to brand
  • Identify and prioritize key pillars to drive long-term business goals in key sports globally
  • Lead and perform industry situation analytics
  • Develop/oversee centralized SM direction, adopting a fresh approach to sport and sport culture opportunities with global consistency and relevance
  • Cultivate/manage collaborations with cross-functional teams to identify new opportunities in the sport industry
  • Identify, quantify, and validate opportunities that strengthen market position in key sports, aligned with brand growth objectives
  • Evaluate new opportunities and assist in negotiations and Sports Mktg eco system development
  • Partner in identifying gaps/growth opportunities by vertical, and develop the SM strategy to support this initiative
  • Establish and drive communication between athletes and new product development to incorporate insights, experiences and data