Role: Director, Growth Marketing
Brand: REEF
Location: Carslbad, CA
Summary: This individual will play an instrumental role in developing our global digital marketing strategy and to elevate the brand and drive revenues. The ideal candidate is obsessed with understanding our consumers and building unique digital journeys that not only drive revenue, but make people fall in love with our brand and products. This person is equal parts data analyst, digital strategist, and highly creative. They use data to drive insights and insights to drive unique creative or messaging ideas that ultimately make our consumer’s journey highly effective.

Responsibilities:

•  Build, plan and implement unique consumer journeys for each of our core target segments.
• Work with the product team to understand product stories and build out messaging and asset deliverables that fuel the consumer journey of each person throughout their digital journey.
• Own a holistic view of data and analytics that allows leadership to see how effective the strategies are working and to inform strategic business decisions and budget recommendations.
• Manage the Paid Media budget across Paid Media Partnerships with top tier publications, Paid Social, and Paid Search.
• Responsible for our Paid Media Partnership strategy, vetting partners and working with them on unique and meaningful executions for the brand
• Oversee a global digital team and partner with regional Ecomm marketing team in executing and reporting on digital marketing strategies across Paid Media Partnerships, Paid Social Media, Paid Search and Organic Social Media
• Work closely with Director of Ecomm to understand revenue targets and budget allocations to be able to put detailed plans against our targets to guarantee results
• Own the global organic channel strategy and optimization plans to create a unique and meaningful POV for REEF social channels across Instagram, Facebook, YouTube, TikTok, and emerging channels to come