Role: Director of Brand Marketing
Brand: Outerknown
Location: Culver City, USA
Summary: Outerknown is seeking to find a Director of Brand Marketing and Communications who will become the hub of communication from brand stories to product initiatives to sustainability to create consistent and powerful outward messaging through campaigns that drive awareness to our brand. This role will partner with Head of Marketing and other stakeholders from product, sustainability and creative teams to ideate and execute omnichannel campaigns.

Responsibilities:

• Partner with marketing, product and creative teams to drive strategy, coordination and execution on campaigns having consistent brand messaging across marketing channels – digital, retail, email, social media, OOH, audio, content, press, ambassadors, experiential/events, etc.
• Understand and organize our brand stories into digestible campaigns that drive customer acquisition.
• Oversee external PR agency.
• Create brand relationships with media partners, editors, and ambassadors.
• Drive campaigns that increase brand share of voice and aided/unaided awareness.
• Create events and experiential brand moments.