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Director of Digital Marketing

Role: Director of Digital Marketing
Brand: Herschel
Location: Vancouver, Canada
Summary: This individual will play a pivotal role in the company’s management team and will be responsible for leading the growth of Herschel Supply’s e-commerce and Retail channels through new customer acquisition and retention. You will continue to build and lead a team of marketers who will shape and deliver Herschel’s brand experience online and continue our vision to be the global leader in lifestyle travel accessories.


  • Lead, mentor and grow our performance marketing team.
  • Develop, analyze and optimize our global performance marketing campaigns across all channels to hit customer acquisition goals within defined ROI targets (e.g. direct response, referrals, lead generation, gift cards, etc.)
  • Manage external service providers and interfaces (incl. negotiations, briefings and reviews)
  • Develop channel-specific reporting and setup our KPI framework to prioritize and allocate budget accordingly across various channels
  • Be responsible for researching and launching new direct response digital channels to drive customer acquisition growth.
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