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Director of Marketing Strategy

Role: Director of Marketing Strategy
Brand: GoPro
Location: San Mateo, USA
Summary: GoPro is seeking a top-tier candidate for the Director, Marketing Strategy position based in San Mateo, CA, but with remote working flexibility. This position will be responsible for developing and driving unified marketing and DTC strategies to scale our DTC business across eCommerce and Subscriptions significantly.

Responsibilities:

  • A clear understanding the near-term and long-term value of building and scaling a profitable DTC business through eCommerce and subscriptions.
  • Remain mindful of macro and micro trends (domestically and internationally) which impact consumer behavior.
  • Lead the design and development of strategies which leverage the connection between our company, our products, and evolving consumer needs to drive profitable company growth in a dynamic and increasingly competitive environment.
  • Work closely with the eCommerce team, Engineering teams, Product marketing team, Performance media team, Consumer Insights & analytics team and Marketing teams to drive effective strategic development and program management across functions.
  • Use consumer insights and analytics to help create relevant, strategically sound strategies, plans, and influence campaigns
  • Collaborate with the CI & Analytics team and regularly report relevant market insights to for future development of global-strategy.
  • Lead the annual business planning process for the DTC team including strategic adjustment, business function collaboration, budget planning and prioritization.