Role: Director of Marketing
Brand: Sun Bum
Location: Encintias, CA
Summary: Reporting to the VP of Marketing, this person will develop and implement both long and short-term strategies and tactics that drive global awareness of and build credibility and buzz around the brand, as well as generate volume-building programs which support sales and profit goals. The Marketing Director will also help lead the day-to-day operations of the broader Marketing team, serving as a go-to resource for the broader Marketing team.

Responsibilities:

⏵ Brand Planning: Develop and execute annual and long-range strategic plans including merchandising, paid media and advertising, community/influencer engagement, consumer promotion, market research and product development. Includes providing competitive analysis, marketing mix analysis, creative direction through brief writing and managing project timelines.

⏵ Marketing Leadership: Help lead and inspire a high-performing, disruptive and analytics-minded marketing organization that possesses depth on both online and offline channels. Provide strong mentorship and support to director reports and peers within the company and be a leading brand/company voice and partner to our external agency partners.

⏵ Customer/Shopper Marketing: Plan and execute customer marketing programming for key retailers, including promotions and couponing, digital and in-store campaigns and sampling.

⏵ Brand Activations/Events Marketing: Oversee group responsible for bringing disruptive, best-in-class brand experiences to life for our community. Ensure team successfully coordinates and executes consumer and industry events, including trade shows, in-store, PR and grassroots events.