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Director of Merchandising Global eCommerce

Role: Director of Merchandising Global eCommerce
Brand: Volcom
Location: Costa Mesa, USA
Summary: The Director of Merchandising Global eCommerce will provide strategic, digital expertise that ensures optimal product presentation on Volcom.com and Volcom.ca, while providing additional merchandising support for Global regions (Europe, Japan, Australia).


  • Develop and lead the overall Volcom.com/.ca site merchandising strategy focusing on optimizing revenue, conversion, average order value, and customer engagement
  • Manage merchandising team to execute business updates to the site which may include content refreshes, product on-site optimization, promotional execution, and site navigation
  • Determine and lead site merchandising changes based upon customer behavior utilizing site search and web analytics, shipped selling data and inventory position
  • Oversee the new product launch process, ensuring the most optimal product images, copy, categorization, technical features, pricing and additional product data are accurate and timely
  • Align with Brand Marketing on Go-to-Market strategies and initiatives, ensuring optimal digital execution and commercial storytelling that drives conversion
  • Manage the entire lifecycle of products from new, to carryover, to growth, to maturity, strategic promotions and markdown / clearance cadence
  • Work closely with Digital Marketing team on merchandising planning calendar with messaging and product presentation on site and externally (email, paid/organic social, SMS)
  • Partner with Creative team to execute merchandising strategies and to develop landing pages, banners, PDP enhanced content, homepage content