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Director of Performance Marketing

Role: Director of Performance Marketing
Brand: Vuori
Location: Carlsbad, USA
Summary: Vuori is looking for a Director of Performance Marketing (Digital) to join our E-Commerce team and lead the marketing and customer lifecycle strategy across all retention and acquisition marketing channels including email, SMS, loyalty, paid social, search, direct mail and native channels. This individual will be responsible for driving LTV and growth through new customer acquisition and retaining those who have been acquired to achieve the overarching business goals.

Responsibilities:

  • Responsible for leading acquisition marketing team (search, social, and native platforms) to acquire new customers across key channels including but not limited to Facebook, Google (Search, Display, Shopping), Snapchat, TikTok, LiveIntent, and all other search, social, and native platforms.
  • Responsible for leading Retention Marketing strategy including Loyalty, Referral, Email, Direct Mail, SMS, and Lifecycle Marketing.
  • Responsible for building out new acquisition and retention programs including requirements gathering, vendor evaluation/selection, program forecasting, collaborating on implementation, analysis, and optimization/testing.
  • Test, launch, scale, iterate, analyze and collaborate on all channel efforts.
  • Manage and support Acquisition and Retention channel leads to determine appropriate resourcing and priorities.
  • Comfortable forecasting, managing, and allocating complex budgets based on performance targets and overarching business goals.
  • Collaborate with Digital/Tech, Analytics, and Customer Service to on-board new channels and platforms.
  • Partner with Merchandising to align channel messaging with product stories.