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Director of UX

Role: Director of UX
Brand: GoPro
Location: San Mateo, California
Summary: We’re looking for a passionate, well-rounded, kickass Director of User Experience to drive the digital transformation of GoPro.com as GoPro embarks on a completely new D2C corporate strategy. Your role will be crucial to this initiative and will shape the foundation for User Experience Design as a core pillar within our organization.


  • Lead and evangelize the user experience strategy for GoPro digital commerce.
  • Manage executive and stakeholder alignment to drive a common UX vision that supports the product roadmap.
  • Work with the creative director to manage all aspects of UX, UI and Visual Design development and execution.
  • Partner with creative director, product managers, user researchers, and to define an executable experience.
  • Work with Product Management to understand how users are using the product and continually find opportunities to further improve and optimize user experience.
  • Build, evolve, and scale UX processes, standards, and tools at GoPro.
  • Establish, demonstrate and communicate effective design processes and how the design team should collaborate cross-functionally for maximum effectiveness.
  • Set expectations and maintain high standards of quality of the work for the team; demand excellence and encourage craftsmanship.