eCommerce and Digital Marketing Manager

Role: eCommerce and Digital Marketing Manager
Brand: YETI
Location: Melbourne, Victoria
Summary: The eCommerce Marketing Manager will own all digital marketing functions and tactical deployment for YETI’s Australia and New Zealand websites. In this role, you’ll work cross-functionally to drive conversion and ensure a seamless, best-in-class customer experience on the sites.

Responsibilities:

  • Day-to-day management of websites including products, content, and merchandising.
  • Work with developer partners in applying retail UX best practice principles to drive conversion on the websites.
  • Collaborate with Marketing and contribute to a fully integrated digital marketing strategy including EDMS, Social, Paid Search, SEO and Content.
  • Brief and manage the end-to-end delivery of digital graphic assets required for the websites and digital marketing campaigns.
  • Brief the digital agency on Paid Search and social marketing campaigns in line with promotional calendar, and work with our digital partners in the optimization of campaigns.
  • Utilize web analysis to identify actionable improvements that can be made on the websites to further drive conversions and manage the changes through end to end.
  • Work collaboratively with the Operations Manager to monitor and maintain stock levels across the websites.