Role: eCommerce and Digital Marketing Manager
Brand: epokhe
Location: Byron Bay, NSW
Summary:

We are seeking a highly motivated individual to oversee all aspects of our e-commerce site and Digital Marketing including social media accounts.

This “hands on“ role will see you as the first point of contact for all things digital. If you are highly motivated, organised, autonomous and well versed in the digital realm –  this role is for you!

Your responsibilities will include:

• Day-to-day management of the e-commerce website including; product and content upload, writing product descriptions, site optimisation and merchandising
• Responsible for the delivery of the online sales plans, and contribute to the regular re-forecasting process throughout the year
• Create the merchandising strategy for the website to ensure key products are featured prominently, and cross-sell & up-sell opportunities are maximised
• Identify opportunities for product exclusives as part of marketing calendar for the site; work cross-functionally with the Product Development team to bring to market
• Create, manage and oversee digital marketing campaign strategies, including both paid (via Digital Marketing Agency) and organic social activity
• Ensuring necessary content for all on site campaigns is being developed and delivered within set deadlines
• Produce seasonal product sell-through analysis
• Use analytics and performance information to report on e-commerce/website performance (sales, product performance, customer behaviour, site metrics, etc), identifying and implementing opportunities for growth