Role: Ecommerce Site Manager
Brand: SPY
Location: Carlsbad, CA
Summary: We are looking for an experienced and self-driven Ecommerce Site Manger to join our Digital team. Your main goal is to optimize conversion and support the buying strategy through navigation and product discovery. Responsible for all tradable touch points on the site, from owning the taxonomy, visual merchandising of all category pages, to optimizing cross sell/upsell opportunities through product recommendations. You need have a commercial mind, confident with analyzing data, plus a strong understanding of products and brand positioning.  

Responsibilities:

• Responsible for online store management, online sales/margin, product info accuracy, product catalogue build, product publication, category management, navigation, filters, product sorting, cross selling and up selling, on site search management and on site advertising
• Commercially visually merchandise all category pages, being reactive to trade and trends, whilst maintaining strong visual aesthetic.
• Owner of onsite taxonomy and categorization, including navigation- ensure all customer journeys and touch points are maximized to best potential.
• Work closely with Marketing and Buying teams to plan and maintain product uploads and key launches (new collections, official sales period)
• Work closely with Digital Marketing Team on the planning and curation of weekly campaigns (CRM, Social). Select products for newsletters and other ad-hoc product focused emails
• Work closely with Traffic Acquisition manager to optimize landing pages related to paid traffic campaigns
• Maintain editorial landing pages to support Marketing initiatives and editorial Brand content.
• Active participation in testing new features to continually optimize, driving AOV and conversion rate.
• Work closely with Customer service and Logistics teams to monitor and analyze returns.
• Prepare and present Online Sales reports (by brand, by country)