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Email Campaign Strategist

Role: Email Campaign Strategist
Brand: Lululemon
Location: Vancouver, Canada
Summary:The Email Strategist works closely with the Email Campaign Manager and the email production team to help elevate our email program week on week. You must be passionate about sharing our amazing brand with the world, our stores, digital communication and believe in the power and purpose of our email program.  

Responsibilities:

  • Work cross functionally with ecommerce, creative, product and other channel owners to define campaign planning and execution
  • Work with CRM team and other channel owners to build guest journey and improve guest experience at each touch point
  • Work with external vendor to improve guest experience and build scalable solutions
  • Work with local teams to understand local needs and support local event amplification at a global level
  • Optimize, analyze and communicate email KPI metrics
  • Run ad-hoc analysis and data deep dive to highlight new sources of growth and optimization
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