
Email Coordinator
Role: Email Coordinator
Brand: Boardriders
Location: Burleigh Heads, QLD
Summary:
Our eCommerce team is in a growth state, giving you the best of both worlds – the ability to have impact and suggest best practice in a start-up style environment, with the support and career opportunities in a global group of brands. You’ll have exposure across a range of exciting projects as we develop our eCommerce business.
THE CHALLENGE
As part of the digital marketing team you will work closely with our CRM Specialists and Digital Designers to create and send email direct marketing campaigns to our customers. You’ll work across multiple brands and support the site Merchandisers in driving sales for their sites. This is a great role if you’ve already had experience in email marketing and have an understanding of digital marketing performance metrics, and are looking to build on your experience in a large global company.
WHO ARE WE LOOKING FOR?
To be successful in this role you will have experience in building email campaigns using email software such as Mailchimp, Adobe Campaign and Campaign Monitor. You’ll have an understanding of performance metrics such as open rate, click through and conversion rates, know how to apply this knowledge to the weekly and monthly email marketing and loyalty reports that you create for team members and managers, and also how to get the best from each email campaign. Previous exposure to email segmentation will be well regarded, as will exposure to customer retention and/or Loyalty programs. Critical to your success will be your exceptional written communication skills and attention to detail. You’ll thrive in a dynamic, fast paced team environment, and be looking to continue learning in an eCommerce environment.