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General Manager Retail Operations

Role: General Manager Retail Operations
Brand: General Pants
Location: Sydney, NSW
Summary: As a member of the Executive Team and leader of the General Pants Co. Retail Operations team, the General Manager Retail Operations is accountable for the performance of the retail store network. The GM Retail Operations is responsible for leading and inspiring the Regional Sales & Operations Managers to live and breathe our unique culture and values. The GM Retail Operations will have an absolute focus on the customer at every touch point.


  • Develop the General Pants Co. Retail Operations Strategy to maximise profitability and growth
  • Set and achieve monthly budgets (dollar, wage) in line with the Strategic Plan throughout the financial year
  • Maintain shrinkage at company benchmark of 0.75%
  • Drive sales across the GP stores to achieve sales targets, KPI’s and maximise profitability.
  • Take accountability for the customer experience across all GP Co. Stores to differentiate GP from our competitors
  • Take every opportunity to personalise and grow our customer relationships
  • Exceed the expectations of customers and maximises every opportunity
  • Lead, communicate and support company-wide initiatives and directives to all General Pants Co. stores through the Regional Manager network
  • Inspire, coach and drive RM’s/SM’s, demonstrating how to exceed sales targets and budgets on the shop floor
  • Create strong moral and team spirit
  • Lead, motivate and inspire General Pants Co. Regional Managers and their teams to be the best they can be and achieve individual and store KPIs