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General Manager Surf Ranch

Role: General Manager Surf Ranch
Brand: World Surf League
Location: Lemoore, California
Summary: The General Manager provides leadership and direction to ensure overall guest satisfaction and financial success of the location. The GM will be responsible for short and long-term planning, strategic direction and successful operation of the Surf Ranch and related areas. 

Responsibilities include, but not limited to:

Customer Experience

  • Delivering a memorable, high-quality guest experience
  • Ensures Surf Ranch meets the highest standards of orderliness, cleanliness and safety
  • Oversees additional guest activities programs, special events, activities or hired entertainment
  • Promptly address guest requests and ensure resolution of customer concerns
  • Develop and maintain positive relationships with the local communities, business, vendors and customers


  • Manages all areas of Surf Ranch in order to attract retain and motivate employees; hire, schedule, train, develop, empower, coach and counsel, conduct performance reviews, resolve problems, provide open communications, as appropriate. Provide leadership and direction to people leaders
  • Planning and implementation for any planned or unplanned shutdown, or maintenance day, including communication with all departments, sales, contractors, and corporate teams


  • Responsible for providing overall leadership and direction for the Surf Ranch
  • Effectively assigns and delegates work to meet business objectives and goals
  • Works with the corporate and sales team to develop marketing programs and promote the facility to potential clients
  • Ensuring that all surfing activities and safety operations are conducted in accordance with established procedures and policies
  • Prepares budget for Surf Ranch while monitoring, controls and reports on finances versus budget with the goal of maximizing revenue and minimizing expenses while continuing to provide quality customer experiences