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Global Copy Director

Role: Global Copy Director
Brand: Levis
Location: San Francisco, CA
Summary: The Global Copy Director provides strategy and vision to our global brand marketing efforts and cross-channel business. The Copy Director maintains relationships with selected partners, understands their goals and strategy, and can utilize that knowledge to create an outstanding copy– assuring the goals have been met with the proper tone, messaging and matched with vision.

Responsibilities:

  • Lead the copy team to create excellent marketing communications, while considering the consumer mindset in all creative components, working in either a managerial role or a hands-on writer role based on the needs of the project.
  • Maintain a strategic relationship with channel partners to stay up-to-date with developments in strategy, goals, testing plans, data and analytics, and retail/wholesale/e-commerce sales and traffic performance.
  • Promote the professional development of department by encouraging staff to stay knowledgeable on current trends, technology and media.
  • Provide clear direction to direct reports regarding developing copy, concepts and setting goals.
  • Be the anchor point for aligning creative development work with other channel-specific strategic goals and build partnerships to bridge the creative connection between teams in Marketing, Merchandising and E-commerce.